SEO is always changing and evolving. What may have worked last year, may not work this year. As we move into 2022, there are some new SEO tactics that you should be aware of. Here are 8 SEO tactics to keep an eye on in 2022:
1. Make sure your website is mobile-friendly
In today’s world, it’s absolutely essential that your website is optimized for mobile devices. More and more people are using their smartphones and tablets to access the internet, so if your site isn’t mobile-friendly, you’re missing out on a huge portion of potential traffic.
Social media is a powerful tool that can help improve your SEO. Whilst most SEO service providers agree that social media does not directly improve your SEO rankings, it can be an important way to speed up indexing. You see, when you share your content on social media sites, it helps increase the chances that people will see it and link to it. This in turn can help boost your ranking in search results.
3. Use keyword-rich titles and descriptions
One of the most important things you can do to improve your SEO is to use keyword-rich titles and descriptions. When you include relevant keywords in these areas, it helps search engines understand what your page is about and makes it more likely that people will find it when they’re searching for those terms.
Make sure you don’t stuff your keywords, though; using too many keywords in a way that’s not natural will not only turn off readers but also get you penalized by Google. A good rule of thumb is to use your target keyword in your title and once or twice in your description.
4. Optimize your images
Images can be a great addition to your content, but they can also help improve your SEO if you optimize them properly. Include relevant keywords in your file names and alt text so that search engines can index them properly and people can find them when they’re searching for those terms.
Link building is another important factor in SEO. In general, the more high-quality inbound links you have pointing to your site, the higher your ranking will be. Therefore, it’s a good idea to try to get links from other websites, preferably ones that are relevant to your niche.
There are a few different ways to build links: guest posting, directory listings, and social bookmarking are all effective methods. Just make sure you’re not engaging in any link buying or selling, as this can get you penalized by Google.
6. Use Google Analytics
Google Analytics is a free tool that can help you track your website’s traffic and see how people are finding your site. It’s helpful to use Google Analytics because it can give you insights on what keywords people are using to find your site, what pages they’re looking at, how long they’re staying on your site, and more.
7. Use Google Webmaster Tools
Google Webmaster Tools is another free tool from Google that’s helpful for SEO purposes. It provides you with information about your website such as how many people are visiting, what keywords they’re using to find it, any crawl errors that exist, and more.
8. Keep your content fresh
One of the best things you can do to improve your SEO is to regularly update your content. Search engines love fresh content, so the more often you add new and relevant information to your site, the better your chances will be of ranking high in search results.