HubSpot Pricing FAQs: Common Questions Answered

Do you have burning questions about HubSpot pricing? This article unravels everything you need to know, from cost breakdowns to bundles, so you can choose the perfect plan for your business!

What are the pricing tiers for HubSpot?

HubSpot’s main products—Marketing, Sales, Service, and Operations Hubs—all offer Starter, Professional and Enterprise tiers, each providing more advanced features, scalability, and customizations.

Starter is typically aimed at individuals and small teams, while Professional and Enterprise cater to everything from SMEs to large enterprises with complex needs with scalable pricing.

Pricing is influenced by factors like the number of contacts, user seats, and additional capabilities, with costs scaling according to your needs.

Are there any free options available in HubSpot?

Yes, HubSpot offers a comprehensive suite of “Free Tools”, including CRM, email marketing, live chat, forms, and basic reporting.

These tools provide a limited version of its full suite, serving as an entry point to explore core functionalities across Marketing, Sales, and Service Hubs without a subscription.

How much does HubSpot pricing plans cost?

HubSpot’s pricing ranges from $15/month/seat for Starter plans to $2,000/month/seat for Enterprise tiers, covering Marketing, Sales, Service, and Operations Hubs. Professional and Enterprise packages sometimes come bundled with more than one seat in the base price (up to 5). Commerce is the only product without a base fee, leveraging a per-transaction fee instead.

How do HubSpot’s pricing plans compare with competitors?

HubSpot’s pricing is highly transparent and cost-effective for growing businesses compared to Salesforce and Zoho. While Salesforce is known for its enterprise-level features and higher costs, Zoho offers the lowest pricing but with fewer advanced tools. HubSpot balances affordability and advanced features, making it ideal for scaling teams.

Are there any other factors that impact how much HubSpot will cost?

Yes, HubSpot’s total cost depends on factors like the number of users, contact volume, and additional features such as integrations or advanced tools. You may also need to consider fees for payment processing and specific add-ons, which can further impact the overall cost and may change from month-to-month.

How does HubSpot calculate pricing for marketing contacts?

Plans come with a specific number of free marketing contacts (and email sends). HubSpot then bills you a tier-based amount depending on how many extra contacts you need. Refer to the table below for exact amounts:

Is there a money-back guarantee or trial period?

HubSpot offers a 14-day free trial for most of its hubs, so you can test out Professional or Enterprise features. However, it doesn’t provide a general money-back guarantee. Refunds are considered case-by-case, mostly based on billing errors or unforeseen issues.

How do HubSpot bundles work? What’s Customer Platform?

HubSpot bundles combine multiple hubs at a discounted rate to provide an all-in-one solution for businesses.

  • Customer Platform: Combines Marketing, Sales, Service, CMS, and Operations Hubs.
  • Create a Bundle: Customize your own package by selecting hubs that suit your business needs.
  • Marketing+: Primarily a combination of Marketing Hub and Content Hub for end-to-end marketing and customer management.

Bundles are more expensive, but generally work out cheaper than subscribing to Hubs or products individually.