Business mentor and angel investor Mark Lyttleton recently launched Percent For Good, a charity that makes it easier for professionals to support causes they care about through its innovative Cause Portfolio concept. This article will look at Percent For Good’s Cost-of-Living Crisis Portfolio, which comprises a handpicked collection of high-impact charities selected according to its stringent criteria.
All charities supported by Percent For Good benefit from an excellent leadership team, strong governance, healthy financial reserves and a credible plan. Percent For Good focuses on causes that lack the brand recognition and fundraising capabilities of bigger charities, typically backing charities with an income of between £500k and £10 million. In addition to a compelling vision, organisations backed by Percent For Good must demonstrate strong strategic partnerships, with potential as a truly scalable solution. In addition to the Cost-of-Living Crisis Portfolio, Percent For Good’s Cause Portfolio categories include Nature & Environment, Social Mobility, Health & Wellbeing and Education & Arts.
Through its Cost-of-Living Crisis Cause Portfolio, Percent For Good supports charities like The Childhood Trust, a charity created to alleviate the impact of child poverty in London. Acting with the ethos that every child deserves a happy, healthy and safe childhood to prepare them for adult life, The Childhood Trust strives to change the landscape for underprivileged children, helping to break the cycle of poverty. Since 2013, the charity has raised £45 million through matched fundraising campaigns, enabling it to fund delivery of projects across all London boroughs, having engaged over 500,000 children to date. The Childhood Trust’s research and advocacy reaches audiences in the millions, raising awareness of the impact of poverty on children, while its volunteering programme transforms young people’s lives through direct delivery.
Magic Breakfast is another charity Percent For Good is proud to support, providing fuel for learning for more than 300,000 children and young people each day through its breakfasts and expert advice to help eradicate morning hunger in schools. The organisation was launched to ensure no child is too hungry to learn, enabling donors to provide healthy, nutritious breakfasts to children, with each breakfast costing just 28p.
FoodCycle is another charity backed by Percent For Good. Launched with the mission of nourishing communities with food and conversation, FoodCycle is helping to make loneliness, poverty and food waste a thing of the past through its community dining programmes, providing delicious meals and conversation by using food that would otherwise go to waste.
Another cause featured in Percent For Good’s Cost-of-Living Crisis Cause Portfolio is Hope Into Action, a charity created to help churches provide shelter to the homeless. The organisation housed 486 individuals in 2024, opening 17 new homes and helping 91% of tenants with mental health issues to stabilise or improve their wellbeing. In addition, Hope Into Action also helped to ensure that 94% of service users who had previously served custodial sentences did not return to prison.
