An SEO audit is a comprehensive analysis of your website’s current SEO practices. It is a tool that can help you identify the weak points in your website’s SEO strategy and make necessary changes.
The importance and benefits of an SEO audit cannot be denied. It helps you to identify the areas of improvement and make necessary changes in your website’s performance.
A technical SEO audit is an extensive process that involves analyzing the site, content, and user experience on a deeper level than just Google Analytics data. It includes crawling, indexing, link building, keyword research, content creation, content optimization and more.
1. Identify site structure
Sites are getting structured every day. This is a trend that has been going on for quite some time now. However, as the web continues to grow and evolve, it becomes harder to find a good structure for your site.
The following are some ways that you can improve your site structure:
– Use categories to organize content
– Use subcategories to organize content
– Organize content by topic or audience
– Organize content by time frame
2. Find thin content and extend them
We have all seen the thin content before – a long list of links on a webpage that offers no value to the reader. This phenomenon is especially prevalent in the digital space, where many companies are trying to get as much traffic as possible. However, these thin content pages are not only bad for business, but also bad for SEO. A study from 2018 found that these pages have an average of 7% organic pageviews out of 100 total pageviews.
This type of content is usually created by marketers and SEOs who just want to rank highly on Google and other search engines. They create these thin pages with keywords and links because they believe that it will help them rank highly on the search engine results page (SERP). However, this strategy has proven to be ineffective in terms of traffic.
3. Identify duplicate content and remove them
Duplicate content is a big problem on the internet. It leads to higher bounce rates and lower search engine rankings.
There are many ways to identify duplicate content, but one of the most efficient ways is through a combination of natural language processing and machine learning.
A machine learning algorithm can be used to detect duplicate content in a large corpus of text and then identify them as duplicates.
4. Check your page loading speed and optimise them
The world is becoming increasingly digital and the use of mobile devices has led to a number of changes in the way people consume content.
With more and more people accessing websites on their smartphones, it is important for businesses to have a fast website that can be accessed easily. This is where page loading speed comes into play.
One way to improve your site’s page loading speed is by using HTTP/2 which helps in improving server response time by as much as 50%.
Another way is by using cloud hosting services like Amazon Web Services (AWS) which provide scalable and reliable hosting solutions.
Finding these kinds of issue and fixing them needs expertise on tools and technical SEO. So, you can hire an SEO expert from an SEO agency in Gold Coast.
Meta tags are important for SEO. They are used to help search engines understand the content of a website. They can be found in the header of a webpage, and they tell search engines what information is on that page.
Meta tags can also be used to help people find your website. You can use them to provide information about what your company does, where they are located, and contact information so that people know how to reach you.
It’s important that meta tags are optimised because they will affect how well your website performs in Google searches and other search engines.