Tips To Increase Engagement Rate On Social Media

New and modern brands in the market need strong social media engagement. It is the only way through which you can make an impact in the market and make a difference. 

And yes, it’s not all about becoming popular; it’s also about making significant connections with the current and the future customers.

This will act to boost your brand both online as well as offline. After all, it is your business. Social media management tools can also help you in this endeavour. So, download them from  the pirate bay now.

In this article, we are going to discuss the tips to discuss engagement rates on Social Media. 

What’s Social Media Engagement? 

Social media engagement is a measurement of Comments, likes, and shares. Of course, you want to get your followers engaged.

Remember that activity and engagements are crucial for every social media platform to build a positive brand experience as well as develop a network with prospective customers and relationships with the existing customers.

Social media engagement rate is measured by metrics that include Comments, likes, Click-throughs, followers, and audience growth. 

Tips To Increase Social Media Engagement

There are certain tips to improve your Instagram Engagement Rates: 

1. Be Consistent

One of the biggest challenges that you are going to face is keeping the people engaged and enticed. A good way to build a loyal following on Instagram is to post regularly.

It will act to show that your followers are committed and loyal. So, if you have considered posting consistently as one of your priorities, then it’s better you prepare a Calendar. Remember, a Calender is a great way to achieve your goal. 


Remember that Instagram is built by hashtags. Hashtags are the primary method of sorting and filtering contents.

On Instagram, you can use as many as 30 hashtags per post, unlike on Twitter, where you can use only 2 per post. 

Hashtags are not necessarily popular, but they are an effective way of enriching or enhancing your Search Engine Optimisation. Therefore you make sure that you use the right hashtags analytical. This enables you to track your engagement rate. 

3. Know Your Audience

You can’t really engage with people unless you know who are the ones you are talking to. The sort of language and tone, and resource makes you distinguish the audience of one age group from that of the other age group.

If you know your audience properly, it will help you determine the type of content you need to produce and also the brand voice. And on one social media site, you need to be on. 

4. Creating and Sharing Valuable Content 

Now that you know who is following you. Now it turns out to be important what you are going to tell them. 

You need to produce content that is engaging and informative. Effective content addresses the needs of the audience and addresses their needs as well as the pain points.

Therefore if you simply talk about how great your brand is, then it’s not going to be harder to connect. 

5. Staying Topical 

If you are not really sure what to chat about on a given day? Then just join a conversation that is already happening. 

If you are gonna comment on the current trends, you will see that you develop close ties with the audience. 

6. Keep The Conversation Floating

It’s really important for the brands to be proactive as well as reactive engagement. You are reactive when you are answering direct messages and incoming comments.

When you are proactive, you spark conversation with people who may be talking about you but haven’t sent messages directly.

7. Explore The Instagram Video Feature 

According to the prediction of Zenith, one of the media agencies, consumers will spend around 84 minutes a day watching online videos, upto 25% from 67minutes in the year 2016. 

Therefore it is understood easily that the popularity of online videos on Instagram works as a potent strategy. 

8. Just Think Beyond The Feed 

Comments and sharing are great, but you need to make sure that’s not all. 

Private conversations like direct messages or story interactions are an effective way to engage with the Audience.


Other than these, you need to follow some other ways to connect with the audience, like Starting a Facebook Group, Contests, and Giveaways, using images at every post, Optimizing your Headlines for Engagement, and Sharing content relevant to your Audience.

Therefore, it could be understood that social media engagements are a great way to connect with your audience. And you need to keep your audience engaged in order to grab a better reach.