No matter how quality, unique, and customer-alluring your products and services are, and how engaging, convincing, and conversion-triggering your website is, it will all mean nothing for your business if you don’t have a combo of super effective marketing plans in place to get people to find out about how buyable your merchandise is and actually visit your website.
That fact makes marketing tools one of the most indispensable among eCommerce tools. In the software-rich world of online business, there are many types of marketing tools each contributing in their own style and caliber to how well your digital business does. Here are eight of them, stats have ruled the most result-getting. Let’s see what marketing tools you need in your digital marketing toolbox.
Contents
1. Marketing analytics
Gathering and analyzing statistics on industry, consumer preferences and shopping habits demographic, and the competitors’ business and marketing activity, through social media listening tools, doing surveys, and gathering feedback through subtle methods, marketing tools can yield invaluable data on how to generate leads and nurture conversions for a niche and brand. Google Analytics is one of the towering ones in this bunch.
2. Landing Pages And Microsites
Running digital and non-digital ad campaigns is one of the age-old and time-tested ways to raise awareness about your brand, and foster conversions fast and steady. Two of the most effective ways to approach ad campaigns are single-page web entities, landing pages and microsites, both designed to drive attention and traffic to a specific aspect or appeal of an existing product or service or introduce a new one. Landing page tools like Convertkit and microsite builder tools like Sellfy are designed to make each possible.
3. Content Marketing Tools
Content management can be very key in how much conversion your website garners, as it is basically how your potential customers find out how much expertise you have in your niche field, and how much trust they can put into buying from you. So, content marketing tools do extensive, in-depth, and meaningful research into what types of content are trendy and thus winsome, how effective a specific content type is for a specific type of brand, and how to repurpose and reprocess already-published material, and come up with a highly reliable strategy, plan, and execution-style of content for every niche in every industry. Buzzsumo is among the most accomplished content marketing tools.
4. SEO Optimization Tools
One of the most important contributing factors to your conversion rate is how much traffic your website gets, right? And one of the most common ways of that happening is through search engines, you know when your target audience searches certain words to try to find businesses like you to buy from. But what are those words? Stats have shown that we can’t afford to leave figuring out what words most of our potential clients search to guesswork. We need tools called SEO optimization tools to do thorough automated research and give us the exact keywords we need to incorporate into our content so that we appear in their search results. HubSpot is among those that do that and does it well.
5. Pay Per Click Marketing Tools
Paying tools like Google Ads to put your website on the first page of your target keyword search can give you a leap if your other SEO optimization measures are either taking too long to get you there, or you don’t find spending money on them sound business logic compared to getting there faster using PPC with the same budget. Stats show pretty convincing results for using these marketing tools.
6. Social Media Marketing Tools
Given how wildly popular and frequented social media platforms are, there is a ton social media marketing can do for your success, making social media marketing tools like Hootsuite pretty priceless. Optimizing and organizing content creation through posts, researching and locating target hashtags and audiences, automated yet meaningful replying to customer comments, scheduling ads on multiple social networks, and monitoring engagement are the golden measures a social media marketing tool does to ensure you make the most out of one of the most influential platform types in terms of marketing.
7. Influencer Marketing Tools
The modern citizen being both consciously and subconsciously influenced by the experts of every field, known as influencers, makes them the ultimate go-to marketing strategy for business owners in many industries. So an influencer marketing platform like Ainfluencer can come in quite handy in giving your conversion rate the jumpstart it needs. Helping you find influencers of your niche with their carefully selected lists and sophisticated search filters, influencer marketing tools give your marketing package the much-needed leg-up.
8. Email Marketing Tools
Doing business in a world with the majority of its citizen having a consistent online presence makes gathering data through analytics marketing tools on what types of products or services they would be potential customers is rather easy and doable. So sending emails to that target audience in addition to those who volunteered their email address on your website, has proven to bring in a satisfying volume of conversions. So email marketing tools that help you develop lists and texts, organize, schedule, and keep track of email messages are quite an asset. Mail chimp and Pardot are among such tools.
Wrap Up
Get a website builder like WordPress to build yourself a snazzy website, get a marketing tool like Ainfluencer to drive niched-up user traffic to it, and use a website heatmap tool like Watchthemlive to monitor, analyze, and optimize how well your website content and elements can convert your users to buyers, and you’ll guarantee yourself a neat, dependable stream of income from the digital world.
