In the era of digital marketing, surviving the competition is becoming harder and tougher. Not only businesses are leveraging emerging technologies to expand their business, but also adopting the modern business model to stay in the competition.
From the launch of a product to website creation and growth hacking to social media marketing, business scenarios are changing day in and day out. Without a doubt, we can never forget the blessings of the internet at an affordable price if you subscribe to packages. Some of the examples include Optimum, Grande, and Spectrum packages offering high-speed internet with plenty of other incentives.
If you have not gone digital until now, you need to consider it seriously because, in the next few years, your brand won’t be standing anywhere.
Social media marketing is the lifeblood of any business. Whether you are launching a new product or service or have an established brand, social media will help you connect to the target audience, engage with existing customers, and attract potential customers. With each passing day, we come across a new social media platform that can bring some value to your existing brand or a new product.
However, deciding the best one out of several is tough and challenging, especially if you are doing it for the first time. In this post, we are going to reveal some of the best social media platforms for businesses in 2022. But before we would like to shed some light on statistics revealing the importance of social media. Without further waiting, let’s get started.
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Social Media Statistics Every Business Owner Must Know
If you have not tried social media to engage, grow or attract customers, make sure to read the statistics and find how good it could be for your business. Here’s what you need to know.
- There are more than 3.78 billion social media users all over the globe
- 73 percent of business owners believe that social media marketing has been very effective or somewhat effective for their business
- Approximately 500 million stories are updated on Instagram every day.
- On average two hours are spent by users on social media every day
- 54 percent of social media users use platforms to research products
- 71 percent of consumers who had a positive experience with a brand are likely to recommend it to their family and friends
- Among social media active users, 18-29 aged were 84%, 30-49 were 81%, 60-64 were 73% and 65 and above were 45%.
Did you see from the above statistics how much social media is being used? Imagine, utilizing the power of social media marketing to attract, engage, and convert customers. But for that, you need to adopt the best platform that suits your business. Here are a few of the social media platforms you could leverage in 2022.
Instagram is becoming increasingly popular and as per estimates around one billion users were active on it in 2020. Instagram stories and Instagram live are two features mostly used by brands and business owners. With billions of active users, Instagram is best suited for businesses dealing in fashion, lifestyle, and other related stuff. But that does not mean you could not utilize Instagram for any other product or service. Share your content in an inspiring manner by creating visuals and effects for more engagement.
Before joining this platform, keep in mind that Instagram is operational through mobile. You cannot access your account through a laptop or desktop PC. If you are dealing in some sort of men and women accessories, home décor, apparel, or furnishings, don’t forget to join Instagram. In addition, also invest in a good camera mobile and personally we would recommend iPhone.
Pinterest is another platform utilized by businesses whether it be services related or product one. The platform displays content by offering users the to create a bulletin board that can be further categorized according to one’s convenience. For instance, you can create different boards like mobile phone accessories and laptop peripherals. Pinterest also allows you to create special pins named Rich Pins. Rich pins are used to add relevant information about the products. Every pin has an image or a video, which makes it super appealing and attractive for the customers.
Pinterest is a powerhouse for niche businesses, but still not relevant for most of the businesses. If you are working on any of the following niches such as health and beauty, electronics, DIY Projects, food, fashion, or exercise, make sure to join Pinterest as quickly as possible. Don’t compromise on the quality of pins you create. Hiring a good designer would prove to be great if you are looking forward to increasing your business revenue.
Twitter is one of the oldest and most used social media platforms all over the globe. One thing you need to know about Twitter is that you need to state your message concisely and clearly. If you are good at copywriting, you would know how to handle it without bragging. Twitter allows you to share 240 characters whether you are sharing your latest blog post, a product description, or contesting a poll. It is super easy to engage with your audience as you can mention them while retweeting tweets or liking them.
If you are just starting up a brand and want to have an impact on the target audience, you need to consider Twitter seriously. You can also schedule your post using Hootsuite or Buffer to tweet without worrying about missing the time.
Facebook is known to many and people usually head over to Facebook when it comes to searching different brands and companies. For instance, if you want to try out a new restaurant opened near your area, Facebook is the best place to look for. From reviews to attractive posts, Facebook is being home to over 2.7 billion users worldwide as of 2020. If you are just starting your business, make sure to create the page first hand to attract an audience and engage them. Most of the people who don’t know how to build a website and handle all the stuff turn to Facebook to run their small businesses.
Facebook can be used to share content relevant to your business such as launching a new product, relocating your office, or staying closed due to technical issues. Facebook ads are said to be extremely affordable especially if you are looking for a mass-level engagement at a low cost.
Summing Up
When it comes to going digital, you need to consider social media marketing seriously. Not only will you be able to voice your brand, but also engage with the existing customers to retain them as long as you are operational.
