Innovation is very crucial when it comes to growth. The hospitality sector is not far away from it. The hotel and hotel management is really moving forward and taking longer strides to ensure that they are catching up with the Industry 4.0 wave. Improving the customer experience through inculcation of smart devices, reliable front desk software and advanced data protection can only lure the customer back to the hotels, after the pandemic.
Smart technology is revolutionizing every sphere of our life. So why should the hotel and hospitality sector stay behind?
Let us find out five excellent ways in which the hotel sector is reshaping the customer experience, by integrating technology with the guest experience.
Technology in Hospitality Sector: Delivering Integrated Customer Experience
The pandemic has really hit the hotel sector very badly. But making the hotel’s attractive once again is highly dependent on making it lean, and driving the daily operations with tech. Here are the five ways in which the hotel sector is getting back on track in 2023:
Delightful customer experience right at the front desk:
Using reliable front desk software gives an edge in enhancing the customer experience during guest check-in. Customizing the needs of the guests based on their preferences and automating the guest interactions during the stay can earn unmatched brownie points. Predicting and personalizing the guest experiences based on the data records are going to improve the ratings, and impact the business revenue.
Customer’s data protection should be the priority:
And you cannot ignore it. Every customer leaves millions of data points during their stay. But no matter how many data points you have, if you’re unable to extract a story out of it – the data analysis is futile. With millions of data, comes ownership of data protection. Protecting the customer’s data at any cost is the responsibility of the hotel owner. At this point, enhancing customer experience in data analysis & data protection are the two integral ways to enhance customer experience.
Smart parking enhancing the customer experience:
Say goodbye to the manual parking that we used to have prior to the pandemic. As the customers have become much more concerned regarding the health and hygiene, smart parking is slowly taking over. Hotels should adapt to this technology, which can automate parking lot booking through IoT & customers can seamlessly place their vehicles too.
Check in and checkout remotely:
Customer experience is everything that a hotel owner completely relies on. Understanding that it is from the hospitality sector, making the check-in process obstacle-free will only make customers happy. Remote check-in to the hotel gives the hotel staff enough time to welcome the guests, prepare their up-selling offers & offer a personalized experience to the guests. Similarly, remote checkout process ensures a hassle-free checkout that gives the hoteliers ample time to prepare the exit formalities.
Push notifications to offer a congenial room service:
The role of data and analytics becomes very important in here. Offering push notifications to the smartphone of the user based on the past orders, special menu and previous preferences boost the user experience. It’s truly a different level of personalization, which elevate the consumer experience.
Bottom line:
Understanding that the hospitality industry is slowly getting back onto the track, amalgamating it with technology improves the bottom-line too. Though certain job roles will become redundant it is the responsibility of hotel owners to re-skill their employees with the new tech-stack in 2023.
