We all have heard the importance of good SEO. But, how do you know the current SEO strategy is working?
When it comes down to SEO and business, figuring out where to start can be challenging. This is where ON-Page SEO Audits come in.
An On-Page SEO Audit serves as a guide for your website to improve its SEO strategies. An On-Page SEO audit evaluates the effectiveness of search engines. It looks for various website factors –
- Content
- Link.
- Site structure.
– to grade your website on how healthy it is. Hence, it is important that you understand how these components work.
Contents
What Is On-Page SEO?
On-Page SEO is all about optimizing each web page of your website for better performance on search engines. This mostly happens with the right use of keywords and filling the web page with relevant information.
If you can pull off the right On-Page SEO Audit, you can achieve the following –
- Know the health of your website.
- Understand what is wrong with your business website.
- You will know how often search engines crawl or index your website.
- Keep you updated with the latest development in SEO.
You cannot pinpoint the mistake of your website by just looking at it. An On-Page SEO audit will give you actionable insight to work with and improve.
Experts believe that performing audits twice a year can help maintain your website’s health. However, we believe that doing it once every three or four months keeps any problem away from your website.
Performing On-Page Audits
Sometimes it can be challenging to start and end an On-Page SEO Audit. But, we can assure you, if you follow the right tips, it isn’t complicated at all.
Here are the steps you need to follow.
Tip 1: Title Tags
Your title tag tells Google what your page is all about. Hence, they are one of the most important SEO factors. While you are creating Title tags for your web page, ensure that you are using the right keywords.
With the right keywords in the title tag, search engines will instantly know what this page is all about.
Tip 2: Meta Descriptions
Your meta description is the text below you can see under the title on the search engine. It displays concise information about what users will find on the webpage.
Although meta descriptions don’t directly affect the ranking of the content, they certainly help you gather more clicks.
Tip 3: Header Tags
Headers are the visible or Block text on the webpage. They define the segment and context of the content. Hence, it is important to have keywords in header tags for better optimizations.
While reviewing your header tags, you must ask yourself these questions.
- Whether or not you have header tags on the web page?
- Do your headers contain relevant keywords?
- Are they simple and clear?
Tip 4: Image Optimization
Image is the key to content. They are the visual representation of the content. Hence, they do play a significant role in SEO rankings.
However, having heavy images on your website can critically damage the speed of the website. As a result, you might think that your website is loading slower than your competitors.
In that case, you download an image optimizer from https://thepirateproxybay.com/ and optimize every page before publishing the content.
Tip 5: Canonicalization
Canonicalization is important for your website. The concept is pretty simple – you must ensure that every page on your website loads with one URL format.
For instance, you don’t want your website to load for both the URLs:
- http://www.website.com.
- http://website.com.
The reason we are saying that is because, for you, both might be the same URL. But not for the search engines.
Conclusion
On-page and Technical SEO is as hard as you may think. However, with tools that are available nowadays, you can run an SEO audit fast and accurately.
If you want to run a quick On-Page SEO analysis for a website, follow the tips we have given above. You will be able to complete most of the On-Page SEO audits easily.
