Practical ways how businesses can use TikTok

If you’re still grappling with the idea of using social media platforms like TikTok to promote your business, this blog post can help you find your way. Here we shall give away secret ways of using TikTok for promoting your brand or business.

The impact of TikTok

TikTok is one of the most popular social media platforms to have emerged in the last four years. With over 1.5 billion downloads on Google Play and App Store, it boasts over 1 billion active users. This platform lets users create videos between 15 and 60 seconds, edit those within the app, and integrate them with other social media platforms. Of course, if you are looking to add longer videos, TikTok also has you covered. Users can now add videos up to 10 minutes long.

As far as the demography of users is concerned, it is mainly used by people aged 16 to 24 years. However, it’s not just another platform for Gen Z; businesses actively use TikTok to promote their brands and market their products or services. TikTok facilitates brand engagement with consumers through shorter videos. TikTok is the perfect destination for finding social media influencers, celebrities, politicians, and the public.

The incredible number of users on the platform makes it one of the best places for businesses to promote its brand. Even though the algorithm isn’t clear to us, short videos can quickly go viral on TikTok than on other social media like Instagram or Facebook.

Here are the secret ways for businesses to get quick success on TikTok.

Create customized brand content for TikTok

TikTok is equally effective for unknown brands as the platform can be used for marketing by publishing customized brand content. Many users recognize the Duolingo mascot, an owl featured in fun yet marketing-oriented videos.

You should plan some great content by using the following tips. While TikTok might seem like a platform for goofing around, it is rather severe. It requires more than a plan, like a schedule to make videos once a week. Your marketing teams need to inspect which content might go viral and how it reflects your business.

Of course, various businesses might encounter problems when trying to emerge on TikTok. For instance, TikTok can be blocked on restrictive networks like a time-wasting application. Additionally, geo-restrictions have made it difficult for many users and businesses to share their insights and talents. Luckily, there are ways to unblock TikTok and establish a strong brand presence. A Virtual Private Network is one of the best solutions. You can connect to remote VPN servers and mask your IP address. As a result, online entities won’t be able to tell your actual location. It is best to pick VPN servers located in countries that allow TikTok.

Create authentic content

Social media users aren’t equipped with the best cameras or huge production budgets. They usually create content with their smartphones, which makes their video authentic. It is precisely what every brand on TikTok must follow while creating their content. Authentic content can easily connect the brand with its target customers as they will be able to relate to the videos. 

Give a twist

It’s not that you always need to create unique and exciting content; instead, you can scour the videos posted by other users and follow the trending hashtags to find interesting content. Once you can identify such content, you can always use those to twist it and publish the videos as your own. Following the biggest TikTok trends has proven successful for many companies.

Find and share content published by others 

TikTok is known for its fun, casual, and playful videos; however, it takes time, effort, and creativity to produce such content. Brands must be extra careful while planning their content to experience the best ROI. User Generate Content or UGC is a great way to bring down production costs and enhance ROI.

Brands can leverage the power of UGC for marketing their products or services. For instance, if your business manufactures printed shoes, you can always search for users who wear printed shoes in their videos and create a hashtag to market your brand.

TikTok facilitates advertisement by brands, so you too can start advertising on the platform to reach your target customers. Here’re the 4 ways TikTok facilitates in-app ads.

Brand takeovers

These ads will appear in the user’s feed before seeing other content. These ads can be linked to a landing page, and you can create exclusive ads for different categories. Thus, only one ad will be shown in a particular slot for a specific category in a day.

Native ads

These types of ads feature between user videos, and you can create ads ranging between 9 and 15 seconds and can even include a button. However, all users are provided with scrolling or skipping these ads.

TikTok introduced the trend of Hashtag challenges, and users love them. Every time a new challenge is presented on the Discover page, users can view and join the challenge. You can pay or sponsor a hashtag challenge while obtaining a custom banner on the Discover page. On tapping the banner, users are redirected to the videos you have created while explaining the challenge, a unique way to promote the brand.