When the sun is shining and the summer has kicked in, exhibitions migrate from indoors to outdoors. The change of venue is welcomed as it gives us time to be outside, and moods are lifted in the sun for an enjoyable, relaxed event.
Whilst exhibiting outdoors is a refreshing change, it’s important to make sure you have the right equipment that can survive outside. A majority of the exhibition solutions most businesses own aren’t transferrable to the outdoor due to the types of material and stability. Standard exhibition stands and accessories haven’t been tested to the outside elements and aren’t suitable for uneven flooring.
The best way to combat this issue is to research outdoor specific displays which possess the correct materials to withstand wind, sun and rain. One of the most popular outdoor display solutions is a gazebo or inflatable tent. The reason these items are so popular is due to the fully branded canopy and panel options, but also the versatility. Choose how many panels, if you require single or double sided print and adapt the panels as and when required. What’s more, the fabric is a printed waterproof PVC that can combat wet conditions.
The printed tents and gazebos provide a shelter so even when it’s hot, there is shade for event attendees. The sizing of the tent also does a great job of outlining the perimeters of your outdoor stand space.
As mentioned, full exhibition stands aren’t usually designed for the outdoors due to uneven ground and stability, but it’s possible you’ll locate roller banners with weighted bases to provide some support. Outdoor roller banners provide a small space to advertise but when paired with a large branded gazebo, it’ll be more than clear what your business has to offer.
What to look for when purchasing outdoor exhibition displays
- Check materials of product, i.e waterproof etc
- Ensure the displays are labelled for outdoor use
- Check if any weights or stability accessories are required
- Don’t use standard display stands outdoor (unless confirmed with supplier)
- Confirm printing options